A marketing approach should be forever changing - as the market itself changes each day. A growing population of citizens with different needs and desires and not forgetting the advancement of technology, opens a world of opportunity for brands and companies alike to become #1 in their industry.
Check out the video below showing how TESCO capitalized be utilizing new tech, effectively taking over the market. A combination of tech, targeted point of sale & visual appeal secured this brands success.
Lets explore some creative outdoor signage. The possibilities really are endless. Here is a brilliant example, very well excuted by Nestle for their brand Kit Kat. Everyone knows the phrase 'Have a break, have a KitKat' - and what a better way to reinforce that idea by creating an oversized KitKat bench where people can have a break. Does this exercise convert to sales though? Thats the million dollar question - and exactly why marketing and PR (Public Relations) are paramount for businesses. Global brands in particular who need to adapt to different environments whilst continueing to promote their company values.
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Branding opportunities are everywhere. When advertising is combined with something that already serves a purpose its always going to work. Take a moment to stop and observe whats around and there is most likely a public resource a brand could provide, in most cases that resource could be branded so its a win-win-win for the corporate business sector, the government sector and ofcourse the most important, the public.
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That idea was behind our rollout initiated by TISA (Teachers and Loans Society Limited) and later adopted in partnership with NCDC. A cheaper way for businesses to market their brands whilst providing public instrastructure at the same time - taking a financial burden off the local council and ultimately the tax payer. A win-win circle.
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